Letter to Cottonelle Marketing Department

Dear Cottonelle Marketing Department: Positioning toilet paper as something other than an everyday commodity must be a challenge. Do you promote softness, or maybe strength, or somehow combine the two, all the while dancing around the taboo subject of body fluids? For years fussy Mr. Whipple delivered the message of softness as he secretly caressed…

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Ear Ye, Ear Ye

“Let’s see what we’ve got here. The chart says that you don’t like your ears. Are they too large, too small, lopsided, what can I do for you?” “It’s my earlobes. I’ve always hated them. They’re just too big.” “Let me take a look. They don’t look that bad. I’ve certainly seen bigger. Now that…

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Dear Lady at the Crematorium

Dear Lady at the Crematorium, Thank you very much for the tour of your facility. I was trying to minimize my father’s “final expenses,” so I appreciated your unpretentious office behind the Harley Davidson dealership. Last year when my mother died, I blew my budget on a deluxe funeral home complete with plush burgundy carpeting,…

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A Kinder, Gentler United Airlines

We received a very remarkable phone message the other day from the local library, informing us that a book that I had checked out had been returned by United Airlines. Apparently, I had left the book on the plane, and some kind souls at the airline had taken the following series of unlikely steps: 1)…

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Pet Care Rationing

Health care rationing for family pets has struck me as an interesting contrast to the emotional and unsolvable issue of health care rationing for humans.  Pet owners routinely make budgetary decisions on when to put a pet down, or how aggressively to treat a chronic disease.  Veterinarians typically required up front payment for pet surgery, concerned that owners will…

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The 25 Hour Day

Tonight we turn our clocks back, and the general consensus is that everyone should enjoy an extra hour of sleep.  While true when I was in college, it hasn’t quite been the blessing ever since.  When I was in medical school we would scan the “on call” schedule and pray that it was not our…

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Oh So Clever

When I think of the word “clever” I think of a particular kind of intelligence, one that implies a problem solver, i.e. the ability to find an efficient work-around for an obstacle.  Additionally, the work-around typically involves a fresh approach, something surprising or unusual in its simplicity.  Cleverness is more ingenuity than genius.  Engineering is…

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Dogs Smell Poo

My friend Marion gave me a little news article about harnessing the power of the dog’s extraordinary nose.  We are all familiar with dogs that can sniff out bombs, cocaine and other contraband, but now there is a dog that can smell colon cancer in a human stool – and according to this article, the dog…

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Landmark Study for Dogs

Yesterday I saw an ad for Purina dog food that touted a “landmark” study claiming that Purina Dog Chow “extended dogs’ healthy life by 2 years.”  The word landmark  caught my eye since this term is well known in human medical research, generally reserved for a kick-ass randomized study trial reporting unassailable proof that immediately changes…

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